A model for structuring efficient consumer response measures
نویسندگان
چکیده
منابع مشابه
A Model for Structuring Efficient Consumer Response Measures
marketing, and research methodologies and techniques. His PhD investigated UK food processing customer service, satisfaction and service quality and received the James Cooper Memorial Cup PhD Award from the Chartered Institute of Logistics and Transport (UK). on store and agglomeration format patronage, in-store logistics, distance retailing and supplier-retailer relationships. retailing, retai...
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ژورنال
عنوان ژورنال: International Journal of Retail & Distribution Management
سال: 2008
ISSN: 0959-0552
DOI: 10.1108/09590550810883450