A model for structuring efficient consumer response measures

A Model for Structuring Efficient Consumer Response Measures

marketing, and research methodologies and techniques. His PhD investigated UK food processing customer service, satisfaction and service quality and received the James Cooper Memorial Cup PhD Award from the Chartered Institute of Logistics and Transport (UK). on store and agglomeration format patronage, in-store logistics, distance retailing and supplier-retailer relationships. retailing, retai...

Understating the model of consumer response to cause related marketing campaigns; a tool for catching people`s participation through companies

INTRODUCTION: As social and environmental problems is rapidly increasing, social responsibility is increasingly being more important. Now, worldwide profit and nonprofit organizations such as Red Cross Society are paying more attention to differentiate or improve their brands as well as the level of participations by charity-marketing campaigns. This study aimed to explore comprehensive factors...

Structuring Goals and Measures for Information Management

Handling the complexity of Information Management (IM) is a very challenging issue – especially in global organizations. Such organizations consist of several entities with different strengths and weaknesses. They have to decide on common goals and agree on coordinated measures for improving their IM activities. However, many organizations lack the abilities to define and operationalize relevan...

investigating the feasibility of a proposed model for geometric design of deployable arch structures

deployable scissor type structures are composed of the so-called scissor-like elements (sles), which are connected to each other at an intermediate point through a pivotal connection and allow them to be folded into a compact bundle for storage or transport. several sles are connected to each other in order to form units with regular polygonal plan views. the sides and radii of the polygons are...

STRUCTURING CONSUMER PROTECTION LEGISLATION TO MAXIMIZE EFFECTIVENESSt